Koquela's design motif is design used in Traditional Kokeshi doll's body.

About 200 years ago, craftsman in Tohoku made woods products such tray and bowl. As they lived in hot spring area, they started to make Kokeshi dolls for souvenir. The craftsman decorated the Kokeshi dolls with patterns of flower and other plant to make girls who receive the dolls happy. Each craftsman developed his own design and the design has been intertied and allowed to use within only its family until today. To contribute to keep the tradition, Koquela uses the designs for textile goods and clothes with permission of the traditional craftsman.